Independent estate agents on the Costa Blanca don't have a marketing problem — they have a stack problem. A bespoke website from one supplier, a CRM from another, email tools on top, and then the daily grind of re-typing every listing into idealista, Kyero, and Fotocasa. Each tab costs money. Each tab costs time. And listings drift out of sync between them.
Caseta AI was built to collapse that stack into one platform with one radical rule: add a listing once, and Caseta markets it everywhere.
The problem: six tabs, one listing
Talk to any solo agent between Villamartín and Murcia and you'll hear the same story:
- The agency website costs thousands to build — before hosting, SSL, and "small changes" billed by the hour.
- Portal listings are entered by hand, one portal at a time, with photos re-uploaded each time.
- Descriptions are written twice — once in English, once in Spanish — or worse, run once through a generic translator.
- Social posts and buyer follow-up emails happen "when there's time," which means they rarely happen.
- Enquiries arrive in four different inboxes and get answered late, if at all.
The result isn't just cost. It's listings that go stale on one portal while selling on another, and marketing that stops the moment the agent gets busy selling — exactly when marketing matters most.
The Caseta model: one listing, every channel
Caseta inverts the workflow. The property record is the single source of truth, and everything fans out from it:
| Enter once | Appears everywhere |
|---|---|
| Listing details + photos | Agency website listing page |
| Price, beds, baths, area | idealista, Kyero, and Fotocasa feeds |
| One approval click | Instagram and Facebook posts |
| Buyer matching | Personalised buyer emails |
| Any enquiry | One unified inbox |
Nothing publishes under the agent's name without approval. Caseta drafts; the agent approves. That approval gate is the whole trust model — AI does the heavy lifting, the human keeps the reputation.
AI copy that earns its keep
The standout feature is the bilingual AI copywriter. From a single listing it drafts:
- Property descriptions in English and Spanish — not translated word-for-word, but written natively for each audience.
- Social posts for Instagram and Facebook, ready to approve and send.
- Buyer emails matched against the CRM, so new listings reach the right inboxes first.
For a market where buyers search in English, German, and Spanish — and where Google and AI search increasingly answer questions directly — having clean, structured, bilingual listing content is also an SEO advantage. Caseta sites are built to be found, not just to look good.
Pricing that replaces a stack, not adds to it
The pricing tells the story of who this is for:
- Free, forever — a professional agency website, listing management, AI descriptions, and enquiry capture. No card, no catch.
- Solo (€29/month annual) — adds the agent's own domain, portal feeds, AI social posts, email marketing, CRM, and viewings.
- Team (€49/month annual) — everything in Solo for up to three agents.
Compare that against a bespoke website alone — typically thousands upfront — before CRM seats or email tools. The built-in savings calculator on the site lets agents tick off the tools they pay for today and see the yearly bill against Caseta.
What this project demonstrates
Caseta AI is a case study in vertical SaaS done right:
- Single source of truth — one listing record eliminates an entire class of sync bugs.
- Approval-gated AI — automation without reputational risk.
- Bilingual by design — content generated for each language, not translated as an afterthought.
- Free-to-start distribution — the free website tier is the acquisition channel.
If you run an agency on the Costa Blanca and your current stack involves six tabs and a spreadsheet, this is what the alternative looks like.
Explore the platform at caseta-ai.com, or see the full case study in my portfolio.
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