Auction houses live and die by the sale — but most run each sale on duct tape. Catalogues in spreadsheets, commission bids on paper slips, bidding tracked in one system, and settlement (invoices, payouts, results emails) assembled by hand in the days after the hammer falls. Every handoff between tools is a chance for a lot number, a bid, or a buyer to go missing.
Auctiqo exists to run the whole sale in one platform: catalogue it, call it, settle it — from a single login.
The problem: the sale runs on five systems
A typical regional auction sale involves:
- Cataloguing — photographing lots, writing descriptions, assigning estimates, printing or publishing the catalogue.
- Marketing — getting the catalogue in front of buyers, on the website and in inboxes.
- Commission bids — collecting absentee bids before sale day and keeping them straight.
- The sale itself — calling lots, tracking live bids, recording the hammer.
- Settlement — invoicing buyers, paying vendors, sending results, reporting totals.
Run those on disconnected tools and the admin tail wags the business. Settlement drags on for days. Catalogue copy gets written once, under time pressure, in one language. And the website — the public face of every sale — lags a sale behind.
The Auctiqo model: one lot, every stage
Like its sister platform Caseta, Auctiqo is built on a single-source-of-truth rule: catalogue once, sell it everywhere.
| Enter once | Flows everywhere |
|---|---|
| Lot details + photos | Public catalogue and sale-room website |
| Estimates + reserves | Live bidding board |
| Commission bids | The auctioneer's book on sale day |
| Hammer results | Invoices, vendor payouts, results emails |
| Sale totals | Reports and analytics |
The bidding board, commission bids, and catalogue all read from the same lot state — so the lot the room sees at Lot 214 is the lot the invoice references after the sale. Nothing goes out under the auctioneer's name without approval.
AI catalogue copy in two languages
Catalogue descriptions are where sales are won or lost, and where auctioneers have the least time. Auctiqo's AI drafts catalogue copy, social posts, and buyer emails from each sale — in English and Spanish — for the auctioneer's approval.
For Costa Blanca sale rooms handling everything from fine art to classic car parts, bilingual catalogues aren't a nice-to-have. International bidders bid more confidently when they can read the lot in their own language, and structured, findable catalogue content pulls in search and AI-search traffic between sales.
Live sale day, without the paper
The live bidding board is the operational core: active auctions, bidders online, hammer totals so far, and lots remaining to call — visible at a glance. Commission bids sit alongside live bidding in one view, so the auctioneer never has to reconcile a paper slip against a screen mid-lot.
After the hammer, settlement is drafted from the same facts: buyer invoices, vendor payouts, results emails, and sale reports. What used to take days of admin is reduced to review-and-approve.
Pricing that starts free
- Free, forever — a professional sale-room website, lot cataloguing, AI descriptions, and enquiry capture.
- Solo (€29/month annual) — own domain, commission bids, live bidding board, AI social posts, email marketing, CRM, and settlement with invoices and payouts.
- Team (€49/month annual) — the full toolkit for the whole sale-room team.
A sale-room website alone has historically cost thousands. Auctiqo's free tier makes the website the acquisition channel and grows with the business.
What this project demonstrates
Auctiqo is a case study in whole-workflow vertical SaaS:
- One lot record eliminates catalogue/bidding/settlement sync errors by construction.
- Real-time shared state keeps the room, the book, and the board consistent mid-sale.
- Approval-gated AI produces bilingual catalogue content without reputational risk.
- Settlement from the same facts turns days of post-sale admin into an approval step.
If you run a sale room and your current process involves spreadsheets, paper slips, and a week of invoicing, this is the alternative.
Explore the platform at auctiqo.com, or see the full case study in my portfolio.
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